Data Decisions Lab · Trucking & freight
Custom BI dashboards for trucking fleets running 10–40 power units. Reads your TMS exports and ELD data; working prototype in 2–3 weeks. Pay once. No Tableau, no Power BI, no per-seat licences. Your data stays inside your perimeter.
Founder pricing — $3,000 flat for audit + single-panel build (3 slots open). Standard rates: audit from $1,500, custom dashboard build from $5,000. Full pricing →
Spot rates haven't moved. Fuel hasn't moved. So why is the fleet P&L worse than last year? The answer is almost always inside your own data — you just can't see it from a TMS report.
Revenue per mile is the easy number. The honest number — after fuel, deadhead, detention, factoring fees, quick-pay discounts, dispatch overhead, maintenance and insurance — is the one that tells you which lanes and customers actually keep the lights on.
Deadhead percentage is the single biggest hidden killer of small-fleet margin. See it broken out by lane, customer, dispatcher and driver. Find the patterns — usually it's two or three customers and one dispatcher driving most of it.
On-time delivery rate by customer, lane and facility. Where you're losing fuel surcharge revenue. Which shippers chronically detain your trucks beyond the free hours, and how much of that detention you're actually billing and collecting.
Revenue per driver per week, MPG, idle time, hard-braking events, on-time rate, customer feedback, safety score. Volume on its own doesn't tell the story — line it up next to margin and the ranking shifts.
Revenue per customer is easy. Profit per customer — after FSC reconciliation, quick-pay, deadhead caused by their pickup patterns, detention, and rate-vs-spot comparison — is honest. Some big customers cost more than they bring.
Days-to-pay by customer. Factoring fees as % of gross. Quick-pay leakage. Receivables aging. Where your working capital is actually trapped, and which customers are quietly funding their operations off your float.
TMS reporting works when the question is “what happened”. A custom dashboard works when the question is “why, and where is the leak”.
Don’t see your TMS or ELD here? Almost everything in trucking exports to CSV in some form. If yours does, the dashboard can be built on top of it.
Almost every small fleet has them. Looks like good revenue on the top line, looks like a disaster after deadhead, detention and quick-pay. Hard to argue with once the number is on the screen next to every other customer.
Once dispatchers can see deadhead per load attributed to them, behaviour changes fast. The dashboard doesn’t fix the routes — it makes the cost visible enough that the people driving it start fixing it themselves.
Highest-revenue driver isn’t always the most profitable. Line up revenue against MPG, idle time, on-time rate and maintenance cost — the ranking usually shifts. The quiet ones often carry the fleet.
Most carriers under-bill detention by 20–40%. ELD data shows arrival and departure timestamps. Cross-reference with the rate confirmation, and the unbilled hours surface automatically.
Days-to-pay by customer is rarely tracked. Once it is, conversations with the slow-paying customers start happening. Some get put on quick-pay, some get renegotiated, some get dropped. All of it improves cash position.
Half of every ops meeting used to be agreeing on the numbers. With the panel open in front of dispatch, the operations manager and the owner, the conversation jumps straight to what to do about them.
You walk me through the fleet, what your dispatchers and owner argue about, what numbers you don’t trust today. I ask about your TMS, ELD, fuel cards and accounting. Free, no commitment.
I look at exports from your TMS, ELD and accounting. I map sources, gaps and reconciliation issues, and come back with a written report plus a firm fixed quote for the build. If you don’t want to go ahead, no further commitment.
I build a minimal working version on your real fleet data — usually per-mile P&L, dispatch view and driver scorecard. We review it together and decide what to add, change or drop.
I polish, document and walk dispatch and ops through the panel. From there it’s either an optional retainer for ongoing changes (quoted on call) or you carry on with it on your own. The data and logic are yours either way.
The numbers in the demo are synthetic but the structure, metric definitions and formulae mirror what a real small-fleet build looks like. Your version would use your own data, your own customers, your own drivers.
Drop a couple of lines about your fleet — number of trucks, what TMS and ELD you run, what you wish you could see but can’t. I reply within a day and tell you whether it’s worth a 30-minute call.
Olga Toshchakova